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bookforge-conversation-format-selector
You need to decide how to structure an upcoming customer discovery interaction — the format, duration, setting, and approach. Typical situations: The ...
bookforge-customer-discovery-process
You need to run a structured customer discovery process to validate a business idea through real conversations. This is the hub skill — it orchestrate...
bookforge-conversation-sourcing-planner
You are in a situation where the user has a defined customer segment (ideally a who-where pair) and needs a concrete plan to reach those people and st...
bookforge-bullseye-channel-selection
You need to choose a customer acquisition channel for a startup, and the answer is not obvious. Before starting, verify: The product exists in some us...
bookforge-business-development-pipeline
The startup is pursuing partnerships — not pure sales. BD differs from sales: BD exchanges value through partnerships; sales exchanges dollars for a p...
bookforge-engineering-as-marketing
The startup wants to use engineering effort to acquire customers rather than spending on ads. Use this skill when: Engineering team has spare capacity...
bookforge-question-importance-prioritizer
You need to decide what to learn before customer conversations — not just which questions pass quality rules, but which questions actually matter for ...
bookforge-seo-channel-strategy
The startup is evaluating SEO as a channel or rebuilding an existing SEO strategy. Before starting, verify: There is some existing search demand for t...
bookforge-startup-critical-path-planning
The startup has many possible things to work on and needs a filter for deciding what actually matters. Use this skill when: The team is busy but growt...
bookforge-sem-performance-optimization
The startup is running SEM and needs to improve performance, or is testing SEM as a new channel. Before starting, verify: There is existing search dem...
bookforge-content-and-email-marketing
The startup needs a content strategy, an email strategy, or both integrated. Use this skill when: Starting a blog or newsletter from scratch Users sig...
bookforge-existing-platform-leverage
The startup could grow by leveraging an existing platform with a large user base. Use this skill when: A big platform (App Store, browser, social netw...