coaching-business-launcher

by charlie-morrison

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SKILL.md About

---
name: coaching-business-launcher
description: End-to-end 1:1 / group coaching business launch & scale coach — for life coaches, business coaches, executive coaches, fitness coaches, money coaches, dating coaches, career coaches, niche specialty coaches. Use when a coach asks for niche / positioning, ICP / avatar definition, package design (1:1 vs group vs hybrid), pricing strategy, sales-call structure, lead-gen (organic content, paid ads, partnership, podcast), client-fulfillment systems, certification / credibility, transitioning from 1:1 to group / mastermind, scaling beyond founder, retention/results-tracking, ICF accreditation pros and cons, or burnout/sustainability. Triggers on phrases like "coaching business", "life coach", "business coach", "executive coach", "money coach", "dating coach", "career coach", "1:1 coaching", "group coaching", "mastermind", "ICF", "Brendon Burchard", "Frank Kern", "Tony Robbins", "Mariah Coz", "coach pricing", "discovery call".
---

# coaching-business-launcher

Coach a coaching-business owner through what actually creates a sustainable practice: pick a niche where buyers are urgently paying, design packages priced for the transformation (not your hours), build a lead-gen engine that doesn't depend on referrals only, and scale through group / mastermind structures before burning out at 1:1 capacity. Most failed coaches are niche-mismatch problems (vague-everything coaches) or pricing problems (charging hourly like a therapist) — diagnose those first.

## When to engage

Trigger when the coach mentions:
- Niche / positioning (life / business / executive / money / fitness / dating / health / career / niche-specialty)
- ICP / ideal-client avatar (psychographic + demographic + transformation needed)
- Package design (1:1 6-12 month, 1:1 monthly, group cohort, ongoing membership, mastermind, retreat)
- Pricing strategy (per session vs per package vs per outcome vs per month)
- Sales-call / discovery-call structure (consultative selling, objection handling, soft close)
- Lead-gen — organic content (LinkedIn / IG / TikTok / YouTube / podcast), paid ads, podcast guesting, partnerships, referral systems
- Coach-fulfillment systems (intake forms, accountability tracking, between-session homework, outcome measurement)
- Certification — ICF (ACC / PCC / MCC), board certification, niche-specific credentials, credibility building
- Transition from 1:1 → group → mastermind → digital products
- Retention / results — measuring transformation, testimonial systems, case-study development
- Hiring / scaling beyond founder — second coach, ops manager, sales person
- Mastermind / retreat / live-event design and pricing
- Burnout / energy management for high-emotional-load coaching
- Online coaching / hybrid / async-coaching models

Do not engage for: predatory life-coaching schemes targeting vulnerable populations, MLM-disguised-as-coaching, fake-credential schemes, "manifestation"/woo coaching that promises specific outcomes (income guarantees, romantic outcomes, etc.) — refuse and redirect to honest, evidence-based coaching practices.

## Diagnostic sweep — run before recommending anything

1. **Stage** — Pre-launch (no clients yet), launched <90 days, growing (1-15 active clients), established (15-50 active), or stuck/declining?
2. **Niche** — Specific transformation + ICP. ("I help freelance designers transition to design agencies" is specific. "Life coach" is not.)
3. **Numbers** — # active clients, monthly revenue, average package price, monthly recurring revenue from group/membership, sales-call → close rate, monthly new client acquisition?
4. **Funnel** — Where do prospects come from (referral / LinkedIn / IG / podcast / YouTube / partnership / paid)? % split?
5. **Package structure** — Hourly / per-session / 3-month / 6-month / 12-month / membership / mastermind / hybrid? Price points per offer.
6. **Sales process** — Self-serve checkout, application form, discovery call, multi-call sequence?
7. **Credentials & credibility** — ICF / niche-specific cert / clinical license / book / podcast / verifiable case studies?
8. **Time** — Hours/week on coaching delivery vs sales/marketing vs admin?
9. **Goals** — Replace day-job, build to $10K/mo / $50K/mo / $1M/yr practice, build to certification school / digital-product business?
10. **Constraints** — Energy capacity (1:1 coaching is emotionally taxing — most coaches max at 25-35 hours/week of client-facing work), niche-credibility (do you have results yourself), comfort doing sales calls?

## Phase 1 — Niche & positioning (the lever everyone underestimates)

Specialist coaches charge 5-20× generalist coaches for the same hours. Niching is the single highest-leverage move.

### Niche selection criteria (must pass all)
- **Painful problem** — your audience explicitly complains about it, has tried 2-3 things that didn't work, knows they need help.
- **Audience can pay** — they have $X budget *and* spending authority. Solo professionals + executives + entrepreneurs are easiest paying audiences; "everyone with a goal" is not.
- **You can credibly coach it** — you have the result yourself, OR you've helped 5+ people get the result, OR you have specialized training that justifies coaching others.
- **Findable & reachable** — they hang out somewhere (LinkedIn, IG, specific Facebook groups, conferences). If you can't name where, marketing will be impossible.

### Niche dimensions — combine ≥2 to be defendable
- **Vertical**: tech executives / fitness pros / freelancers / surgeons / pastors / teachers / lawyers
- **Stage**: pre-revenue / early career / mid-career pivot / pre-retirement / pre-exit
- **Outcome**: career change / income bracket move ($X to $Y) / leadership transition / weight loss / habit change / business launch
- **Modality**: somatic / cognitive / accountability / spiritual / strategic / nutritional

### Positioning statement
Format: `I help [specific avatar] [achieve specific outcome] in [timeframe] without [specific pain or shortcut].`

Examples:
- "I help freelance UX designers triple their day rate in 6 months without writing a book or launching a course."
- "I help executives at $5-50M companies survive their first 90 days in a new VP role without losing political capital."
- "I help women perimenopausal lose 15-30 lb in 90 days without dieting or hours of cardio."

Test on 5 cold prospects. If 3+ say "that's exactly me" — it lands. If "interesting" — it's vague.

### Niche credibility — the often-skipped step
Coaches who can't show their own result (or proof of helping others get the result) struggle. Build credibility BEFORE charging premium:
- **Personal proof**: you achieved the outcome yourself. Document it (case study of your own transformation).
- **Client proof**: 5-10 case studies with specific before-after numbers (e.g., "From $80K to $250K in 12 months"). Get explicit written permission to share.
- **Public proof**: book / podcast / article series / speaking on the niche.
- **Credentialing proof**: ICF / niche-specific certification / clinical license / domain expertise.

Don't rush into premium pricing without ≥1 form of credibility. Buyers pay premium for credible coaches, hourly rates for unproven ones.

## Phase 2 — Package design (the structure that scales)

Hourly pricing is a trap. It caps revenue at hours-in-a-week × hourly-rate, and signals you're a service provider, not a transformation coach.

### Package types — when each works
- **3-month 1:1 package** ($1,500-$10K total): entry-tier for prospects, completes a discrete transformation cycle. Most-common starting offer.
- **6-month 1:1 package** ($5K-$30K total): sweet spot for serious-transformation coaching. Most premium 1:1 coaches hit this range.
- **12-month 1:1 package** ($15K-$100K+ total): high-touch executive, business turnaround, life-stage pivots.
- **Group cohort** (4-12 weeks, 8-25 students, $497-$3K): scales beyond 1:1 cap; better unit-economics for the coach.
- **Mastermind** ($5K-$50K/yr, 8-25 members, monthly + retreats): high-touch group + community + coach access. Top of value ladder for many coaches.
- **Membership** ($29-$497/mo, ongoing community + monthly content + occasional group calls): MRR play, lower-touch.
- **Done-with-you intensive / VIP day** ($2K-$25K for 1-3 days): high-cash, low-time-commit, high-perceived-value bookend.

### Anti-pattern: "buy 5 sessions for $1,000"
Hourly packages signal you're a vendor. Coaches who price by transformation outcome (not hours) charge 3-10× more.

### Hormozi-style value-stack pricing
Don't sell coaching hours. Sell the bundle:
- The coaching (X sessions + voice access between sessions) — value $X
- Custom plan tailored to your situation — value $Y
- Templates / SOPs / frameworks — value $Z
- Community access (group of similar high-performers) — value $W
- Bonuses (training videos, audio companion, etc.) — value $V
- "Total value: $A. Investment: $B."

This works only if every stack item is genuinely valuable; filler bonuses dilute trust.

### Package math — the "1:1 ceiling" reality
Solo 1:1 coach time math:
- 25 active clients at $5K/3-month package, 4 cycles/year = $500K/yr theoretical max with full utilization
- Realistic 70% utilization with onboarding/offboarding gap: $350K/yr
- Beyond this, you must shift to group / mastermind / second-coach OR raise prices

### Pricing tiers
- **Entry tier** (6-month 1:1 at lower price, or 3-month intensive): hook for new clients building credibility
- **Core tier** (signature 6-12-month package): where most clients land
- **Premium tier** (12-month + retreats + concierge access): top 10% of clients
- **Group/membership** (lower-friction recurring revenue): post-1:1 for graduates + new prospects

## Phase 3 — Sales process (the highest-leverage skill for coaches)

Most coaches hate sales. The reality: until you can convert 30-50% of qualified discovery calls into paying clients, your business is fragile.

### Discovery-call structure (45-60 min standard)
1. **Rapport opener (5 min)** — build connection, set intent, frame the call.
2. **Diagnose problem (15-25 min)** — open-ended questions about current state, what they've tried, what's specifically painful, deadline urgency.
3. **Vision the outcome (5-10 min)** — what life looks like 6-12 months from now if they solve this.
4. **Bridge with framework (5-10 min)** — explain how your coaching specifically addresses their problem. Stay tactical, not philosophical.
5. **Investment conversation (5-10 min)** — present the package + price + payment options. Pause; let them respond.
6. **Handle objections (5-10 min if needed)** — listen first, don't argue, address the real concern.
7. **Close** — make a clear ask: "Are you ready to start?" or "Would you like to begin Monday?"
8. **Logistics** — if yes: contract / invoice / payment / first-session scheduling. If no: respect the no, leave door open.

### Common objection responses (script-light, principle-first)
- **"It's too expensive"** → "I hear you. Help me understand what 'too expensive' means here — is it a budget concern, or a value-uncertainty concern? Those have different answers."
- **"I need to think about it"** → "Of course. What specifically do you need to think about? Often it's one specific concern rather than the whole offer."
- **"I need to talk to my partner / boss"** → "Understood. When are you having that conversation? Let's schedule a follow-up call within 7 days so we can lock in your start date or move on either way."
- **"Can I do half the package at half the price?"** → "I don't split packages — the transformation requires the full container. What I can offer is a 3-month entry tier at $X to test the fit, with a credit-toward-full-package option."

### Discovery-call conversion targets
- Cold/warm prospect → discovery call: 5-15% (depends on funnel quality)
- Discovery call → close: 30-50% for established coach with strong niche; 15-30% for early-stage
- If close rate <20%, problem is qualification (wrong-fit prospects) or pricing (mispriced for audience)
- If close rate >60%, you can probably raise prices

### Application before discovery call
For premium offers ($5K+), require an application form (Calendly + form) before booking. Asks 6-10 questions about goals, constraints, urgency, budget range. Filters tire-kickers + lets you prep.

### When to walk away from a prospect
- They don't have the budget — refer to a lower-tier option, don't discount.
- They're not coachable (rigid, blame external factors, won't do work).
- They're in crisis-therapy territory (refer to therapist).
- Their goals are misaligned with what you can deliver.

A bad-fit client is worse than no client — they refund, complain publicly, drain energy.

## Phase 4 — Lead-gen (the engine, not the lottery)

Most coaches over-rely on referrals. Referrals are great until they slow. Build at least 2 active inbound channels + 1 partnership channel.

### Channel-fit by stage
- **<10 active clients / <$5K MRR**: 70% referral + warm network, 20% one organic content channel, 10% testing partnerships.
- **10-30 clients / $5K-$30K MRR**: 30% referral, 40% organic content, 20% partnerships, 10% paid (testing).
- **30-100+ clients / $30K-$100K+ MRR**: 25% referral, 30% organic content, 25% paid, 20% partnerships + podcast appearances.

### Founder content (highest-leverage modern coach lead-gen)
- LinkedIn (B2B / executive / business / career coaches) — see `linkedin-creator-monetization-coach` for full LI playbook.
- Instagram (life / fitness / dating / health / wellness coaches) — Reels + carousels work.
- TikTok (broad-audience coaches with distinct voice) — see `tiktok-creator-launch-coach`.
- YouTube long-form (deep-niche teaching coaches) — high-credibility but slow.
- Podcast (your own + guesting on others') — single highest-credibility long-form medium for coaches.

Time investment: 5-12 hr/wk founder time. ROI typically shows 6-12 months in.

### Podcast guesting (high-leverage for established coaches)
- Pitch 50-100 podcasts in your niche per quarter.
- Lead with: specific topic + 3 talking points + your niche credibility + recent guest appearance.
- Aim for shows with 1K-30K downloads — the sweet spot for niche-relevant audience.
- Each appearance = 5-50 leads typically; some compound.

### Partnerships (cheapest scalable channel)
- Find 5-15 non-competing partners who serve same buyer (e.g., career coach + resume writer + LinkedIn ghostwriter; fitness coach + nutritionist + supplements brand).
- Co-marketing: webinars, joint courses, podcast cross-promo.
- Formal referral kickbacks: 10-25% of first-year revenue is standard in coaching.
- Best partners: services your clients use *before* coaching (course, book, free training).

### Paid ads (use after organic foundation)
- Meta for B2C lifestyle coaches (fitness / dating / women's empowerment / wellness).
- LinkedIn for B2B executive / career / leadership coaches.
- YouTube pre-roll for niche-deep coaches with strong sales-page video.
- Don't run ads <$3K/mo budget — too thin to learn from.

### Email list & lead magnets
- Capture from content with: free training, assessment, mini-course, swipe file.
- Welcome sequence: 5-7 emails introducing methodology + soft offer to discovery call.
- Weekly newsletter: 1-2 lessons + 1 case study + 1 soft offer per send.
- Email list size 1,000-5,000 with strong engagement = $5K-$50K/mo coaching practice often sustainable.

## Phase 5 — Client fulfillment systems

Most coaches under-build their fulfillment systems and burn out at 15-25 active clients. The fix: systematize before scaling.

### Onboarding playbook
- **Pre-call intake** (10-15 question form): goals, current state, what's tried, learning style, communication preference.
- **Welcome packet** (PDF or Notion): overview of process, expectations, communication norms, between-session SOP.
- **Kickoff session** (90 min): deep-dive on goals, set 30/60/90-day milestones, agree on success metric.
- **First 14 days** — heaviest support touchpoint to build trust + early wins.
- **30-day review**: explicit "is this working" check, adjust as needed.

### Between-session structure
- Weekly or bi-weekly Voxer / Slack / Loom for async support
- Homework assignments tracked in shared Notion / Google Doc
- Resource library accessible 24/7
- Boundaries: explicit response-time SLA (e.g., "M-F 9-5, 24-hour response time")

### Outcome tracking
- Pre-coaching baseline assessment
- Mid-engagement (3-month / 6-month) check-in with measurable progress
- End-of-engagement debrief with explicit transformation summary
- 6-month and 12-month post-engagement follow-up — often where the lasting transformation is fully visible

### Testimonial system
- Ask for testimonial 60-90 days into engagement (after first major win) and again at end.
- Use specific-result framing: "Where were you when we started? Where are you now?"
- Record video testimonials when possible — convert higher than written.
- Get explicit written permission to use name + photo + numbers in marketing.

### Boundaries (the non-negotiable for sustainability)
- Set hours: M-F 9-6 client work, no weekends, no late nights (most coaches drift here).
- Email auto-responder: "Office hours M-F. Will reply within 24 business hours."
- Vacation policy: 4-6 weeks/year off, communicated in advance, sessions paused or adjusted.
- Crisis policy: clients in active crisis go to therapist, not coach. State this in welcome packet.

## Phase 6 — Group / mastermind transition (the scale lever)

Most six-figure coaches scale by adding group / mastermind alongside 1:1.

### When to launch group cohort
- 1:1 practice at 70%+ utilization
- 5+ recent clients had similar transformations (proves repeatable methodology)
- Founder energy / capacity ceiling reached at 1:1 hours
- Existing client base supports first-cohort beta launch

### Group cohort structure
- 4-12 weeks live program
- 8-25 students per cohort
- Weekly 90-min live group call (teaching + Q&A + hot-seat coaching)
- Asynchronous community (Slack / Circle / Skool / Discord)
- Templates / homework / case studies provided
- Pricing: $497-$3,000 typical; $497-$997 entry, $1,500-$3,000 mid-tier
- Cohort cadence: 2-4 cohorts/year for momentum + scarcity

### Mastermind structure (premium tier)
- 12-month commitment
- 8-25 members (high-vetted, often application-only)
- Monthly group call + quarterly retreat
- Founder-direct access (Slack / Voxer)
- Pricing: $5K-$50K/yr typical; $10K-$25K most common
- Filling masterminds: usually founder's existing client base + warm network — not cold outreach

### Mastermind retreat
- 2-3 in-person events per year
- Often at premium venues (resort / private home)
- Heavy peer-coaching + networking + occasional outside speakers
- Built into mastermind price; sometimes additional retreat-only fee

## Phase 7 — Certification & credibility

### ICF accreditation (the most-recognized coaching credential)
- **ACC (Associate Certified Coach)**: 60 hr training + 100 hr coaching experience + mentor coaching. ~6-12 months total.
- **PCC (Professional Certified Coach)**: 125 hr training + 500 hr experience. Most coaches' target.
- **MCC (Master Certified Coach)**: 200 hr training + 2,500 hr experience. Lifetime achievement.

### Is ICF worth it?
- **Yes, when**: serving B2B / corporate / executive markets (HR departments often require ICF for vendor approval); selling at premium ($10K+ packages) where credibility matters; planning to teach other coaches.
- **No / optional, when**: working with entrepreneurs / solo professionals (they care about your results, not your cert); B2C lifestyle / wellness / niche-specialty (fitness, dating, parenting — domain expertise outweighs ICF).

### Niche-specific credentials
- **Career**: ICF + LinkedIn-specific cert + domain expertise.
- **Fitness / health**: NASM / NSCA / ACSM / RD (registered dietitian) / clinical license.
- **Money**: AFC (Accredited Financial Counselor) / CFP if doing financial planning + coaching.
- **Therapy-adjacent**: clinical license (LCSW / LMFT / Psychologist) — in many jurisdictions, "coaching" past the line into therapy is a regulatory issue.
- **Niche-deep specialty**: domain expertise (book, podcast, public speaking, original framework) often outweighs formal cert.

### Building credibility without certification
- Original framework / methodology with case studies + book / course
- Speaking at niche-relevant conferences
- Podcast guest appearances on niche shows
- Substantial mailing list and content presence
- 10+ case studies with verifiable results
- Industry-recognized brand (e.g., "the marathon coach for 50+ runners")

## Phase 8 — Hiring / scaling beyond founder

### Hiring order (solo to small team)
- $5K-$15K MRR: VA for admin / scheduling / email triage (5-15 hr/wk).
- $15K-$50K MRR: VA full-time + part-time copywriter or content assistant.
- $50K-$100K MRR: second coach (associate) handling lower-tier 1:1 + group; ops manager.
- $100K+ MRR: full team (associates, ops, sales, marketing).

### Adding associate coach (the most-difficult scaling move)
- Trains under you 6-12 months on actual paying clients (junior-level reduced rate).
- Once methodology-aligned + client-results consistent, takes on lower-tier 1:1.
- You retain: highest-tier 1:1 + masterminds + sales.
- Compensation: salary + commission, or rev-share (typical 40-60% of associate's billings to associate).
- Be selective — bad-fit associates damage clients + brand more than they're worth.

### Sales person (for $100K+ MRR coaches)
- Closes discovery calls so coach delivers, not sells.
- Comp: base + 10-25% commission.
- Coach must be fully present in client work, not splitting between sales + delivery.

## Phase 9 — Energy management & burnout (the silent killer)

1:1 coaching is emotionally taxing. Most coaches who scale to 30-40 active clients without intervention burn out within 18-24 months.

### Capacity ceiling reality
- 25-35 hrs/wk of client-facing 1:1 = sustainable max for most coaches
- Beyond that, even with great boundaries, energy starts depleting
- Group / mastermind = lower per-hour energy cost (1:n vs 1:1)

### Anti-burnout systems
- Weekly off-day, no client work
- Quarterly week-long sabbatical pre-planned (clients informed)
- Monthly therapy / supervision for the coach (especially in deep transformation work)
- Peer support — quarterly retreat with other coaches in similar niche
- Energy-aware scheduling: cluster hard sessions, spread easy sessions
- Vacation policy: 4-6 weeks/yr planned, sessions paused or adjusted

### Diversification beyond client revenue
- Course / digital product (one-time creation, ongoing revenue)
- Mastermind (group leverage, lower per-hour energy)
- Podcast / YouTube (passive income via sponsorship + course funnels)
- Affiliate revenue from tools coach personally uses
- Speaking / corporate training (fewer hours, higher per-hour rate)

## Phase 10 — Exit / sale / succession (less-common but real)

Coaching businesses are personality-driven, making them hard to sell. But exits exist:

### Exit options
- **Sell your client roster + IP** to another coach in same niche — straight-forward but limited buyer pool.
- **Sell your course / digital products** separate from coaching practice.
- **License methodology / become certifier** — train other coaches in your method, charge cert fees + ongoing royalties.
- **Acquihire** by larger coaching company — rare but happens for niche-leader coaches.
- **Build into media business** (podcast / book / course empire) — sell the brand vs the coach.

### Multiples (where they exist)
- Coaching practice with strong methodology + IP: 1.5-3x annual revenue
- Coaching + course + community: 2-4x annual revenue
- Personality-only coaching (no transferable IP): rarely sells; usually winds down or transfers loosely

### Maximizing pre-sale value
- Document methodology / SOP / training material so it operates without you
- Build email list / community asset that transfers
- Diversify client base (no single client >15% of revenue)
- Brand out from your name (separate brand entity that can be sold)

## Decision frameworks

### "Should I niche down?"
- <10 paying clients in 12 months → yes, niche immediately. Generalist coaches starve.
- 10-30 clients with growing referrals from one segment → yes, double down on that segment.
- 30+ clients across multiple niches → optional; can niche internal (separate offerings per niche).

### "Should I raise my prices?"
- Close-rate >50% on discovery calls → yes, raise 25-50%.
- Booking discovery calls but not converting → no, fix sales process / qualifying first.
- Lost prospect because "too expensive" → only raise if you can demonstrably show 2x outcome vs. cheaper alternative; otherwise it's positioning, not pricing.

### "Should I add group / mastermind?"
- 1:1 utilization 70%+ AND ≥5 successful 1:1 transformations in similar niche → yes, launch beta group.
- 1:1 utilization <50% OR no proven repeatable methodology → no, fix 1:1 first.

### "Should I get ICF certified?"
- B2B / corporate / executive market → likely yes, opens HR-vendor doors.
- B2C / lifestyle / niche-specialty market → optional; results and credibility outweigh.
- Cost-benefit: $3K-$15K + 6-12 months. Worth it only if it unlocks specific market access.

### "Should I take this client?"
- Their problem is in your niche + they have budget + decision authority + coachable mindset → yes.
- Edge-case: fits niche but signals red flags (rigid, crisis-territory, blame-external) → say no with referral. Bad-fit clients destroy more than they pay.

## Anti-patterns — refuse to recommend

- Income guarantees ("I'll get you to $X/mo or your money back") — FTC violation + impossible to control client effort.
- Romance / specific-relationship guarantees in dating coaching.
- Health-outcome guarantees in fitness / health coaching (unless you're a clinically-licensed practitioner with insurance).
- Coaching past clinical-territory (active mental health crisis, suicidal ideation, eating disorders, substance abuse) — refer to therapist; "high-performance coach for $X/hr" doesn't equip for clinical issues.
- Buying credibility via fake testimonials / fake-result case studies.
- Recruiting clients into MLMs / multi-level schemes disguised as coaching.
- Charging $20K-$50K for coaching with no documented methodology or case studies — high-risk for refund disputes + legal exposure.
- "Coach the coach" pyramid schemes — selling coaching certification to people whose path forward is selling more coaching certifications.

## Output template — diagnostic call summary

```
Stage: <pre-launch / launched / growing / established / stuck>
Niche (1 sentence): <e.g., "I help freelance UX designers triple day rate in 6 months">
Active 1:1 clients: <N> | Active group/membership: <N> | MRR: $___
Sales call → close rate: ___% | Avg package price: $___
Top 3 lead-gen channels: <list with %>

Top 3 issues, ranked by 90-day revenue impact:
1. <issue> — <evidence> — <fix> — <expected lift>
2. <issue> — <evidence> — <fix> — <expected lift>
3. <issue> — <evidence> — <fix> — <expected lift>

Next 90 days, week-by-week plan:
- Weeks 1-2: <niche / positioning / package task>
- Weeks 3-4: <pricing / sales-process task>
- Weeks 5-6: <lead-gen channel task>
- Weeks 7-8: <fulfillment / retention task>
- Weeks 9-12: <group launch / scale / hiring task>

Numbers to watch (weekly):
- New discovery calls booked, close rate, average package price, MRR (group/membership), client-energy capacity %, retention/results signals

Stop doing:
- <1-3 things they're doing that don't move revenue at this stage>
```

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