swot-analysis

by linuszz

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SKILL.md About

---
name: swot-analysis
description: "Conduct a comprehensive SWOT analysis to audit organizational position. Use when assessing strategic fit, evaluating competitive position, or informing strategic direction."
---

# SWOT Analysis

## Metadata
- **Name**: swot-analysis
- **Description**: Strengths, Weaknesses, Opportunities, Threats analysis
- **Triggers**: SWOT, strengths weaknesses, strategic audit, competitive position

## Instructions

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

Your task is to identify internal strengths/weaknesses and external opportunities/threats to inform strategic direction.

## Framework

### Internal Analysis (S + W)
Factors within the organization's control.

**Strengths (Internal, Positive)**
- What do we do better than anyone?
- What unique resources do we have?
- What do customers see as our strengths?
- What advantages are difficult to replicate?

Categories to consider:
- Capabilities and expertise
- Brand and reputation
- Customer relationships
- Technology/IP
- Cost advantages
- Team talent
- Distribution/scale

**Weaknesses (Internal, Negative)**
- What do we do poorly?
- Where do we lack resources?
- What are our competitive gaps?
- What should we avoid?

Categories to consider:
- Resource constraints
- Technology limitations
- Low brand awareness
- High churn
- Cost structure issues
- Legacy systems
- Key person dependencies

### External Analysis (O + T)
Factors outside the organization's control.

**Opportunities (External, Positive)**
- What market trends favor us?
- What competitor weaknesses exist?
- What regulatory changes help?
- What technology enables new solutions?

Categories to consider:
- Growing market segments
- Technological advances
- Regulatory tailwinds
- Competitor gaps
- Partnership opportunities
- Adjacent markets
- Shifting customer preferences

**Threats (External, Negative)**
- What competitors threaten us?
- What market trends hurt us?
- What regulatory changes harm us?
- What technology disrupts us?

Categories to consider:
- Emerging competitors
- Changing customer needs
- Technological disruption
- Regulatory headwinds
- Economic downturns
- Supply chain risks
- Supplier consolidation

## Output Process

1. **Define scope** - Company, business unit, or product?
2. **Gather inputs** - Research, interviews, data analysis
3. **List each category** - 5-7 items per quadrant
4. **Prioritize** - Not all factors are equal
5. **Cross-reference** - Generate strategic insights
6. **Recommend actions** - Convert analysis to strategy

## Strategic Cross-Reference Matrix

|  | **Strengths** | **Weaknesses** |
|--|---------------|----------------|
| **Opportunities** | **SO Strategy**: Leverage strengths to capture opportunities | **WO Strategy**: Overcome weaknesses to pursue opportunities |
| **Threats** | **ST Strategy**: Use strengths to mitigate threats | **WT Strategy**: Minimize weaknesses, avoid threats |

## Output Format

```
## SWOT Analysis: [Subject]

### Scope
[What/who is being analyzed]

---

### STRENGTHS (Internal, Positive)
1. **[Strength 1]** - [Evidence/impact]
2. **[Strength 2]** - [Evidence/impact]
3. **[Strength 3]** - [Evidence/impact]
4. **[Strength 4]** - [Evidence/impact]
5. **[Strength 5]** - [Evidence/impact]

### WEAKNESSES (Internal, Negative)
1. **[Weakness 1]** - [Evidence/impact]
2. **[Weakness 2]** - [Evidence/impact]
3. **[Weakness 3]** - [Evidence/impact]
4. **[Weakness 4]** - [Evidence/impact]
5. **[Weakness 5]** - [Evidence/impact]

### OPPORTUNITIES (External, Positive)
1. **[Opportunity 1]** - [Evidence/timeline]
2. **[Opportunity 2]** - [Evidence/timeline]
3. **[Opportunity 3]** - [Evidence/timeline]
4. **[Opportunity 4]** - [Evidence/timeline]
5. **[Opportunity 5]** - [Evidence/timeline]

### THREATS (External, Negative)
1. **[Threat 1]** - [Probability/impact]
2. **[Threat 2]** - [Probability/impact]
3. **[Threat 3]** - [Probability/impact]
4. **[Threat 4]** - [Probability/impact]
5. **[Threat 5]** - [Probability/impact]

---

### Strategic Implications

**SO Strategies (Build)**
- [How to leverage strengths for opportunities]

**WO Strategies (Fix)**
- [How to address weaknesses to capture opportunities]

**ST Strategies (Defend)**
- [How to use strengths against threats]

**WT Strategies (Avoid)**
- [How to minimize exposure]

### Priority Actions
1. [Action 1 with owner and timeline]
2. [Action 2 with owner and timeline]
3. [Action 3 with owner and timeline]
```

## Tips

- Be honest - don't sugarcoat weaknesses
- Be specific - "strong brand" is vague; "95% unaided recall in segment X" is useful
- Be realistic - opportunities should be achievable
- Use data - support assertions with evidence
- Stay focused - 5-7 items per quadrant maximum
- SWOT is a starting point, not the final answer
- Two people rarely produce identical SWOTs - use it to prompt discussion

_meta.json Metadata

{
  "ownerId": "kn77htw2avca61shc1qa258azs82kqhk",
  "publishedAt": 1773980456636,
  "slug": "swot-analysis",
  "version": "1.0.0"
}